Books On A Box
Yesterday I was reading World Magazine and in it was a little, obscure article about an idea that I think is fabulous and makes me wonder -“Why wasn’t this around when I was young?” British supermarket chains and Puffin books (owned by Penguin) are working together to “make breakfast more interesting”. They will be featuring excerpts from Roald Dahl’s books on millions of breakfast cereal boxes. The excerpts will be about 200 words long and described as “the most immediately exciting bit, something that plunges you straight into the story.” The cereals that gets the “bits”? “Rice pops, frosted flakes and honey hoops.” The goal? Get kids reading.
I think that’s a great idea! Much better the scheme that was around when I was a kid- voting on if the Trix rabbit should or shouldn’t be able to finally eat that bowl of cereal. (If my memory serves me right, he was btw. I got a sticker in the mail to prove it. It went straight to my Big Wheel. :) Wouldn’t it be fun to see the “exciting bit” of your favorite romance novel on the back of adult cereal boxes? I bet the men in our lives would be just as interested in them as we are. And those ladies who hold their noses high in the air with disdain would be racing to the library to secretly check out their new find. Heck, it might even increase the sales of Wheaties, Special K, and Cheerios. <wink>
Till next time,